Hi! I'm Israel Adetuwođź‘‹

Product Designer, TestGorilla | Design Mentor, DesignLab

I am a Product Designer with over 6 years of experience in designing digital products. I have a knack for solving complex user problems with a research-driven approach. Alongside my interest in research, I recently became a lot more fascinated with Product Strategy and have been actively learning and delivering value in that line.

<aside> 💡 I don’t just think design and aesthetics, I’m also keen of recognizing user needs and solving them while catering to business and stakeholder expectations or projections. I have a proven track record of designing products from zero users to thousands.

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With a background in Brand Identity and Marketing design, I’ve evolved from working in generalist design settings to being a lot more research and data driven in my approach to delivering value in UX Design.

UX Research Case Studies & Articles


Designing for easier apartment search and rentals - A UX Research Case Study.

Designing for better NFT adoption by improving customer education - A UX Research Case Study.

Selected UX Projects

UI Designs

🧑‍🎨 When I'm not creating digital experiences, I'm crafting identities for forward-thinking and consumer-centric brands, click here to check them out.

Key competencies

🥷 Over 6 years of experience in User Experience Design, UX Research, Product Strategy and Design Mentoring